Digital Marketing Technologies Overview with David Giannetto

***You'll receive the log-in information for this one-hour webinar in your email confirmation, and you'll also receive the day before the event.****

Abstract - Digital Marketing Technologies Overview:

The marketing technology landscape is a confusing mix of thousands of applications that all claim to be the miracle cure to your sales pipeline woes. While every company is seeking that silver bullet, savvy marketers have learned it doesn’t exist. But they’ve also learned that selecting the right combination of these best-of-breed products can help them understand their audience, identify the mostly viable prospects within it, and effectively convert them into customers. Attend this session to understand the critical categories of marketing technology, what key features make applications within them effective, and how to create a marketing technology roadmap that can help your company increase sales without breaking the bank.

Speaker Bio - David Giannetto:

David Giannetto is the author of three books, including his latest, Big Social Mobile, How Digital Initiatives can Reshape the Enterprise and Drive Business Results. He has been named a thought-leader by the American Management Association, Business Finance Magazine and Consumer Goods Technology Magazine. He is a guest writer for the Huffington Post, and a former columnist for US Business Review and Strictly Marketing Magazine. As SVP of Astea International helps some of today’s leading companies connect more closely and create superior service interactions with their customers. Learn more about David at www.giannetto.com and follow on Twitter via @dgiannetto.